One of the most adopted and accepted appeared in a book published in 1971 by Albert Mehrabian entitled Silent Messages. His research found that the person receiving our messages gives 55% of their attention on our body language and eye contact, 38% to our tone, and just 7% to our words. So how we say it carries more weight than what we say. It's interesting that Mehrabian's research still holds true 52 years later.
According to the professor, non-verbal cues carry 93% of the weight of communication. So we should probably think about how that can help us strengthen or hinder in our relationships and culture in our businesses.
Enough said.
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