You have heard the quote “the definition of insanity is doing the same thing over and over again and expecting different results”. Some say it was Einstein; some say it was Franklin. The point is the meaning behind it.
Change is awkward and unsure. The ground begins to move beneath us and we crave for things to return to "normal". We are creatures of habit and like to feel safe and comfortable. We may scan the menu but there are usually only a handful if items we order each time we're back to the restaurant.
Rinse Don't Repeat
There are two significant issues going on – the sheer will of stakeholders to keep their status quo and the monumental task of building inspirational leadership.
Change is not this. Change can be exciting. Change is unproven. Change can be scary. Change requires a leap of faith. Change can conquer courage. When the bottom line is the only objective, affecting change can often be an illusive pipe dream.
We can't always predict the outcome of change.
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February 9, 2019
Ch-ch-changes
written by
Kneale Mann
tags:
action,
business,
change,
communications,
content,
Einstein,
execution,
Franklin,
integration,
Kneale Mann,
leadership,
management,
marketing,
media,
social media,
strategy,
tactics