Anyone in marketing can recite the four P's which are; product, price, placement and promotion. Here are four P's you may want to apply to your business.
Practice – Have you ever been to a sporting event or seen a live play or concert? Have you watched a great movie? Do you have any experience meeting someone else who is successful in business? Do you find motivation from people who show talent and prowess in a particular discipline? In each case, someone spent years honing their skills to make it appear effortless. Yet we are quick to criticize from the comfort of our 20oz beer mug in the 300 level. Now think about your skill set and what you can bring to any situation. Did you learn and execute all you know immediately?
Patience – When I was a kid I couldn't get through an NHL game without calling my buddies to see if any were interested in a little pick up game on the street. We couldn't wait to be the next big star. It wasn't important whether that dream would be realized, the key was to try and emulate our favorite players who had worked their entire lives to get to the highest level in the sport. If you enjoy writing, reading a good book may give you more determination to work on your own novel. You may know someone who went back to school and emerged with a whole new career path. Seeing others succeed may give you reason to study their process to improve your business.
Persistence – It requires working nights and weekends, writing ideas on scraps of paper you later find in the laundry, networking well, reading incessantly while life blends with work. No successful person in history has gotten it right the first time. And we may point to the occasional situation that appears to be an instant win. But once you dig deeper you realize it took a lot of persistence to happen. This is one we all need to remember yet it can be tough on those days, you know, those days. After all, business isn't simply created, that's up to us.
Play – There are many ways to be successful. What's important is to be organized and have a strategic plan. It is equally essential not to settle for good enough; that's what the other guys do. And it's okay to get a little messy once in a while, take some chances, swing at the fence and remember the importance of passion.
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August 31, 2017
August 26, 2017
What Drives You?
They say we have to do what we're passionate about and what will motivate us. But is that a job? A salary? A promotion? A career change? A location switch? A new relationship? What?
To say we have to follow our passion isn't the entire task. Dan Pink looks at 50 behavioral triggers that motivate us.
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To say we have to follow our passion isn't the entire task. Dan Pink looks at 50 behavioral triggers that motivate us.
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written by
Kneale Mann
tags:
book,
business,
clever,
communication,
create,
culture,
Daniel Pink,
drive,
human,
Kneale Mann,
leadership,
motivation,
passion,
performance,
presentation,
self awareness,
think,
you
August 15, 2017
Seven Percent
Communication is at the cornerstone of our lives. We email, text, phone, meet, talk, and connect because we have an inherent need to belong. And there are countless studies out there that point to the way we receive communication.
One of the most adopted and accepted appeared in a book by Albert Mehrabian entitled Silent Messages. His research found that the person receiving our messages gives 55% of their attention on our body language and eye contact, 38% to our tone, and just 7% to our words. So how we say it carries more weight than what we say.
According to Mehrabian and many others, non-verbal cues carry 93% of the weight of any communication. So if you’re in a leadership role, think about how that can help you strengthen or hinder the culture in your business.
Something to gesture about.
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One of the most adopted and accepted appeared in a book by Albert Mehrabian entitled Silent Messages. His research found that the person receiving our messages gives 55% of their attention on our body language and eye contact, 38% to our tone, and just 7% to our words. So how we say it carries more weight than what we say.
According to Mehrabian and many others, non-verbal cues carry 93% of the weight of any communication. So if you’re in a leadership role, think about how that can help you strengthen or hinder the culture in your business.
Something to gesture about.
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written by
Kneale Mann
tags:
business,
clues,
collaboration,
communication,
company,
culture,
email,
information,
intuition,
Kneale Mann,
leadership,
mind,
non-verbal,
say,
seven
August 7, 2017
Time is a Dangerous Partner
Time can fool us into thinking we can buy her or wait for her or allow her to show us when to strike; when to move; when to take that step. All the while she is still. She is where she was a moment ago and where she'll be a year from now.
She is time. It is us who moves through her; not her who moves through us.
She knows what we want and yet we often wait for that perfect sign from her in an imperfectly gorgeous life that will never show us until we open our eyes and be honest with ourselves.
Time doesn't wait; it's up to us to move.
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She is time. It is us who moves through her; not her who moves through us.
She knows what we want and yet we often wait for that perfect sign from her in an imperfectly gorgeous life that will never show us until we open our eyes and be honest with ourselves.
Time doesn't wait; it's up to us to move.
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