You don’t have to go too far before you hear some mutation of the phrase “we can't do that here”. At first, it almost seems believable but with some thought it's more of an auto-response. No new ideas is often next in line.
It reminds me of what a colleague once said to me. He often boasted that "employees are overhead, customers are profit". Yes, dinosaurs do walk among us.
But before you feel compelled to say “we can’t do that”, one suggestion is to put the company on the hoist to expose waste before you make cuts on essential items such as the people who work there. Companies often bemoan decreasing results but think they can cut themselves into the black.
Or worse, do nothing.
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February 21, 2017
Investing Unwisely
written by
Kneale Mann
tags:
advertising,
budget,
business,
culture,
internet,
investment,
Kneale Mann,
leadership,
marketing,
money,
not-for-profit,
online,
organization,
revenue,
sales,
social media,
strategy,
teamwork,
web