Facing Danger

Manage risk, financial risk, reputation risk, market share risk, relationship risk, shareholder risk, the risks of risks, the risk of focusing on risks, the discussion of risks, the endless what if's that stall our journey risk.

Perhaps we perceive it will be difficult or worse, not successful. We often fear our own abilities and guts to take that ride. One of the worst emotions I think we can possess is regret. The idea we didn't act on can often be the one that stops the flow. The safety of inaction becomes our comfort zone.

Risk often focuses on what will, would, or could go wrong. It's a preemptive strike, a proactive measure, to protect the outcome. The biggest risk is when we use it to endorse inaction. I know of what I write only too well. Maybe you can relate.

The biggest risk is the bet we fail to make on ourselves.
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