Infinite Growth

The annual strategic meetings are on. The big boss says profit margins need to widen. The new product line has to help increase market share. The southwest division has to pick it up on sales results. The list goes on.

The desire for infinite monetary growth permeates the room. No one is allowed to say this year will probably be a flat year because of market shifts and customer demands. No one would suggest business comes with ebbs and flows. And so does life.

We Need More Stuff!

In the developing world, it appears the need for prosperity and material possessions is a core belief and desire. But as we emerged from the worse economic downturn in eight decades there could be a slight shift in some perspective.

Do we really need the four bedroom house on half an acre? Can we wait another year before we buy that new car? Are 34 dress shirts enough? Does anyone need that many pairs of shoes?

When will we have enough? When will it be enough?

We know buying stuff keeps the economy going and all of us employed. We need to ensure we can sustain our lives now and into retirement but the desire for something that we can’t even define is creating widespread unhappiness and uncertainty.

Perhaps the bigger decision is to figure out who we want to spend our time with and what experiences we want.

Or we could keep hoping we find enough.
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Kneale Mann | People + Priority = Profit