Your Secret Sauce

If you sell stuff, make stuff, create stuff, consult stuff, help stuff, or think about stuff, once in a while someone will ask you why you are so special, what is your unique selling proposition, what do you bring that no one else can bring?

Meet Howard Moskowitz who has studied human behavior for decades. He has grasped the fact that we want to be happy but often we don't know how to achieve it.

Author and thought leader Malcolm Gladwell talked about Howard in his 2004 TED Talk that is just as valid a decade later. Watch this.


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Kneale Mann | Leadership Strategist, consultant, writer, speaker, executive coach facilitating performance growth with leaders, management, and teams.

TED | Gladwell | Moskowitz