Are You In Control?

We have choices to make every minute of our lives. And there is a growing suspicion that we should make them faster and more accurately. Time is money, we don’t have all day, the team is depending on it, and revenue will be affected.

Baba Shiv is the director of strategic marketing at Stanford’s Graduate School of Business. He has been studying behavior and neuroeconomics with a focus on motivation and emotion for many years.

Make Your Choice

Research has shown a counterintuitive fact about human nature which is sometimes having too much choice makes us less happy. Baba shares a personal story and some of his findings which measure why choice opens the door to doubt. He suggests that ceding control can often be the best strategy.

Some feel leadership is about being in charge and making the final call. But in a fully collaborative enterprise, responsibility can often be enhanced by allowing others drive choices. We may not want to be the one who makes all the decisions after all.


Kneale Mann

TED | Baba Shiv