If you spend any time making, creating or consuming media, you hear the word ‘share’ more and more every day. We are mobile, we are engaging, connecting and exchanging ideas. What happens when we look at the share business model?
Think Netflix or ZipCar. Think social networking.
Lisa Gansky is the author of “The Mesh: Why the Future of Business Is Sharing” and talks here about the future of business that's about sharing all kinds of stuff, either via smart and tech-enabled rental or, more boldly, peer-to-peer.
This is from her recent talk at TED@MotorCity.
Kneale Mann
visual credit: TED
April 9, 2011
The Share Economy
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tags:
brand,
business,
communication,
digital,
ideas,
Kneale Mann,
Lisa Gansky,
marketing,
mobile,
Netflix,
product,
sharing,
social media,
strategy,
TED,
YouIntegrate,
ZipCar