Daniel Pink is an author, consultant and engaging speaker who has written two books A Whole New Mind and Drive: The Surprising Truth About What Motivates Us which (as it says on his website) uses 50 years of behavioral science to overturn the conventional wisdom about human motivation and offer a more effective path to high performance.
Dan explains in this eleven minute thought provoking and clever presentation which has had almost 2.5 million views since it was posted in April.
If you have not seen this, it's worth your time.
knealemann
Create experiences not campaigns.
