It got me thinking how our world has had some new additions through the interactive and social media space.
It’s a company’s dream that their product will turn into a brand – something no company can build; brands are built by customers and experiences with your products. Where it gets interesting is when you develop a product that becomes a brand and your brand becomes part of the vernacular.
You don’t hand someone a facial tissue – it’s a Kleenex. You don't go to a search engine, you Google It.
Since radio ratings are published in Canada today, I thought of another word that may - one day - make it in to our every day language.
Spinforus: This common activity works in all walks of business, first mastered in politics. It is the art of showing seemingly scientific data that your product or service is #1 even if it's clear it is not. This activity can include showing others how you increased profits and/or market share in the face of overwhelming contradiction.
I wish my radio colleagues and clients well today as we all get to work on our spinforus.
Cheers!
km
